Product Developer & Consultant
I build products that win.
15+ years turning ideas into products people actually rely on — including 4 years at Automattic, one of the world's leading tech companies and the owner of WordPress.com. I do the strategy and the building.
About
Strategy and execution, from the same person.
I don't just ship code. I build products that earn their place in the market.
Most projects break at the seam between strategy and delivery — the plan says one thing, the build does another. I close that gap. For 15+ years I've helped founders and teams decide what to build, then actually built it, then stuck around to keep it winning.
Four of those years were inside Automattic — one of the world's leading tech companies and the owner of WordPress.com — where I worked on products used by millions. That's the standard I bring to smaller teams: senior product thinking, hands-on engineering, and honest calls about what's worth doing.
Services
Three ways to work together — the full product lifecycle.
From first principles to long-term care. Take one, or take the whole journey.
ConsultingPoint the product in the right direction.
Product strategy, roadmaps, and technical direction. We figure out what's actually worth building, the architecture to support it, and the fastest honest path to market.
DevelopmentGet it built — properly.
Hands-on product development across web, SaaS, and the WordPress ecosystem. From MVP to production, built to scale and built to last — not just to demo.
SupportKeep it winning after launch.
Ongoing iteration, maintenance, and an embedded partnership. I keep your product healthy, fast, and improving long after the launch buzz fades.
Why me
Four years at Automattic. Fifteen building products.
Automattic is one of the world's leading tech companies and the owner of WordPress.com — software that powers a huge share of the entire web. I spent four years building products at that scale. Here's what you get when you work with me.
01 — Founder-first
Your outcomes, not billable hours.
I optimise for the product winning, not for stretching the engagement. If something isn't worth building, I'll say so.
02 — Fast, not sloppy
Speed that doesn't mortgage the future.
I move quickly because I've done it many times before — without leaving a mess for the next person to clean up.
03 — Built to scale
Architecture that holds when it works.
Products fall over exactly when they succeed. I build so that growth is a good day, not an outage.
04 — Straight talk
Honest calls, even the inconvenient ones.
Senior judgment means telling you the truth about scope, timelines, and trade-offs — early, while it's cheap.
Let's talk
Let's build something that wins.
Tell me what you're working on. The first call is on me — no pitch, just a straight read on your product.
or reach me directly at hello@imodouglas.com